P R O J E C T
Rebranding "Made in Germany"
Repositioning the brand, establishing new brand values and introducing the new concept by designing a poster series.
Y E A R
2019
Idea & Concept
Rebranding of the brand Made in Germany. Germany portraits for many a nation of safety, peace and stability. My concept bases on the warm feeling that spreads inside of you when feeling welcomed.
Warm colours spread in the cold, the texts on each poster vary and are about things and associated feelings that are welcome. The mixture of German and English language in the slogan "Willkommen, Made in Germany" embodies the merging of nations and cultures, it also stands for the introduction of the new brand but also for the feeling of welcome felt (made) in Germany.
Campaign Strategy
For advertisement the campaign focuses on public places and sights throughout cities and important junctions such as airports, train stations and borders crossings. On top of the posters a temporary campaign makes the idea visible through colourful spotlights (projectors show slogan), painted/sprayed colour patches and stickers.
Designed by Rebecca Luisa Taub
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